The Sales Movement Program

Sets the context for why sales sits underneath most business problems and what this course is designed to help you understand.

Explains the core principle of modern sales: listening first, building trust, and letting the customer ask for the solution.

Clarifies how the course is meant to be used, what effort it requires, and why commitment matters more than tools or tactics.

Introduces the foundations of sales by focusing on belief, communication, exposure, and why listening matters more than pitching.

Focuses on taking consistent sales action, understanding the problem you solve, and putting your product in front of the right people instead of waiting for demand to appear.

Introduces the modern sales tool stack and explains how CRMs, content, and automation enable scale when combined with strong people skills.

Explains how authenticity and storytelling create a strong personal brand that makes selling easier and builds trust before conversations even begin.

Introduces the foundational sales mindset: listening first, building comfort, and letting the customer ask for the solution instead of pushing a pitch.

Introduces the Dentist Technique: separating sales conversations from admin and follow-up so you can sell more by doing less.

Explains who people actually buy from and how adapting your behavior, energy, and attention to the other person builds trust and increases your chances of closing.

Explains why talking less and giving the buyer space to speak dramatically increases your chances of closing.

Explains how recording and reviewing your sales calls, inspired by elite athletes like Kobe Bryant, exposes hidden mistakes and accelerates improvement.

Introduces a practical framework for B2B lead generation, showing how to build and manage a lead list so you always have people to sell to.

Shows how to build high-quality B2B lead lists using LinkedIn, Sales Navigator, and existing contacts, without relying on cold, spammy tactics.

Explains why a CRM is essential for modern sales and shows how using email integration, tasks, and a deals board turns follow-up into revenue.

Covers the daily CRM habits that keep follow-up tight, conversations organised, and deals moving without relying on memory.

Shows how to use content and engagement to support sales by building trust, warming leads, and turning visibility into real conversations instead of cold outreach.

Explains how to turn warm interest into booked meetings by asking for advice, reducing friction, and using CRM discipline to protect every opportunity.

Breaks down how to run effective cold calls by increasing speed, reducing talking, building trust early, and using time-boxed, benefit-led conversations to secure meetings.

Shows how to use the first five minutes of a sales meeting — in person or on Zoom — to build trust, spark rapport, and dramatically increase your close rate before the pitch even begins.

Introduces a simple meeting flow framework that helps you control the pace of a sales conversation, build trust first, and move prospects toward a clear yes without rushing the pitch.

Shows how to stop pitching and instead guide the conversation so the customer pulls the solution from you by focusing on outcomes, clarity, and well-timed questions.

Explains how to identify the true decision maker in B2B sales by following the risk, and how to influence buying decisions by removing friction and making the choice feel safe and easy.

Introduces a practical listening framework that helps you get prospects talking, feel understood, and naturally invite the solution instead of being pitched to.

Introduces the Flower Pot Technique: a simple listening rhythm that replaces pitching with well-timed questions, silence, and small prompts that let prospects talk themselves into the solution.

Shows how strong listening turns into precise, timely follow-up that proves you understood the customer and dramatically increases close rates.

Shows how to structure a proposal around the customer’s needs and ROI so it drives responses, questions, and forward momentum instead of silence.

Introduces how to get deals over the line by combining strong follow-up, CRM discipline, and momentum control.

Shows how to control and accelerate deals by actively moving prospects through your CRM pipeline with speed, structure, and follow-up discipline.

Teaches how to negotiate contracts with flexibility and speed while avoiding deal drag, over-attachment, and slow decision cycles.

Shows how to turn signed customers into your easiest future revenue through intentional follow-up, trust-building, and post-sale presence.

Explains why customers must be treated better after the sale than before — and how post-purchase behavior determines future revenue.

Shows how radical, honest communication builds trust with investors and customers — and keeps deals, funding, and relationships moving forward.

Teaches how to increase close rates by mirroring the customer’s behavior and energy, making sales meetings feel familiar, comfortable, and human.

Introduces how to build high-performing sales teams by identifying revenue leaks and creating an environment where people genuinely want to come to work.

Explains how to hire great salespeople by prioritising attitude, fit, and energy over experience, and avoiding rigid, corporate hiring mistakes.

Shows how to assess sales candidates using intuition, likability, and real-world behavior tests to identify strong sellers beyond experience or CVs.

Explains a simple, transparent commission structure that aligns salesperson incentives with long-term revenue growth.

Explains how to motivate sales teams through trust, fair ownership of deals, and support structures that remove friction and enable performance.

Explains why sales results come from action-based metrics like meetings, follow-up speed, content output, and customer satisfaction — not revenue targets.

Provides a clear framework for evaluating sales performance and compensation based on how many times a salesperson covers their salary in revenue.

Explains how to build a high-performing sales team by balancing different salesperson personality types and supporting them with the right structure and roles.

Shifts from theory to execution by introducing “bravery” as consistent daily, weekly, and monthly implementation of sales fundamentals.

Develops the “bravery mindset” by encouraging consistent action, rejection resilience, and the willingness to show up and sell despite discomfort.

Establishes a simple daily sales system that eliminates chaos by prioritizing CRM discipline, follow-up, meeting prep, and consistent visibility.

Defines a weekly sales reset that uncovers hidden revenue, sharpens messaging, and improves performance through reflection and review.

Introduces a monthly sales reset that exposes patterns, corrects volume issues, and forces honest evaluation of performance and positioning.

Shares timeless sales lessons from early career experiences to reinforce rejection resilience, integrity, team energy, and human-centered selling that still win today.