Sales due diligence · for VCs

Before you invest,
I look at the sales.

You're about to put money into a B2B company. They've given you a number for next year. I give you my estimate of their sales, and my audited report of their actual sales, traction, and actions to date.

Email me
Ned Phillips' experience
35+Years selling B2B
25,000B2B sales meetings
60+Companies trained in B2B sales
$75M+B2B sales
$25MRaised
Why

The deck always looks good.

Every founder has a number. Next year they'll do $5M. The deck can say anything. The sales can't.

If a company is really going to sell that, there's a sign of it now. In the leads. The meetings. The CRM. The content. Or there isn't. That's what I go and find.

What I look at

I look at what they've actually done.

I've sat in 25,000 sales meetings. I know what real traction looks like. And I know what a good story looks like too.

01
Forecast vs. history. What they say they'll sell, against what they've actually sold.
02
The sales actions. Leads, meetings, outreach — how much they're really doing each week.
03
The CRM. HubSpot, Salesflare, whatever they use. What the pipeline actually says.
04
Lead generation. Where the deals come from. Content, organic, or just the founder.
05
Founder-led sales. Whether it works without the founder, or it's one person holding it up.
What you get
01

Audited Sales Report

Plain English. What's real in their sales, what isn't, and where the number is exposed.

02

Time with me

We go through it together. I answer every question you and your partners have, for as long as you need.

Focus area: Pre-seed to Series A

That's where the number is hardest to read. The company is young, the claims are big, and there's not much history to check against. It's where I can tell the difference between a company that will sell and one that just talks well.

The price
$2,500 Per company. The report, and time with me.

Got a deal you're looking at?

Email me Tell me about the company. I'll tell you if I can help.